We interviewed a YouTube employee about why videos go viral

Colin and Samir

We made this video In partnership with YouTube Check out the full trends report here: https://blog.youtube/culture-and-tren... 0:00 YouTube is changing 1:24 Who is Kevin Allocca? 4:02 Kevin's favorite trends on YouTube 8:20 How generative AI impacts YouTube 17:58 AI is unlocking fan communities