Nissan went from the beloved 240Z and “Japanese BMW” Maxima to a brand bleeding market share and cash. In this breakdown, I trace the rise, the Renault–Nissan alliance, Carlos Ghosn’s shock-cost cuts, and the bet that chasing 10% U.S. market share would fix everything—only to crush margins with flee
16:47
15:20
52:37
15:43
17:12
69:55
17:24
38:57
19:35
25:59
19:58
16:39
22:16
18:59
20:00
22:53
11:17
30:28
16:55
10:56