The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Lenny's Podcast

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perpl