5 Ways to Make Your Customers Hate You - Rory Sutherland

HUNGRY.

Full episode here →    • 22 Laws of Food & Drink Marketing You've P...   What REALLY makes a customer hate your brand? Rory Sutherland unpacks the SCARF model of human behaviour — a neuroscientific framework explaining what people crave (and what makes them irrationally angry). Spoiler: it’s not t