A Brand Built On Cultural Appropriation? - The Story And Controversy Of Tatcha - Behind The Beauty

James Welsh

Instagram - james_s_welsh Nail Instagram - @neophyte_nails Nail YouTube - @neophyte Nails Tatcha has had quite the journey to success and virality. One of the most sought-after luxury beauty brands today. Founded by Vicky Tsai in 2009, Tatcha say they draw inspiration from traditional Japanese ski