How Russia Invented, Lost, and Destroyed Stolichnaya Vodka

Tsarev Pro Marketing

Stolichnaya was created as a means of earning foreign currency for the USSR. But over time, it became a true Western legend: sold by Pepsi, advertised as "the vodka of the Russian people," drank by James Bond on a Soviet submarine, and in the US, it controlled up to 80% of the imported vodka market.