Some thoughts on the current shift we are witnessing in running shoe engineering. 0:00 Intro 1:42 Running industry cycles 3:20 Nike vs Adidas 7:26 Asics and Puma 10:16 Three areas of divergence 12:51 Brand engineering focuses 18:04 What comes next? 19:21 Outro Adidas Adizero Pro Evo 3 - Design
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