Hailey Bieber's Rhode to Breaking Beauty's Barriers | The Business of Beauty Global Forum 2025

The Business of Fashion

When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. “Rhode is