The Future of SEO: Lily Ray on Google Updates, AI Search & GEO Spam
Edward SturmE987: Lily Ray joins the show to discuss how search is evolving in the age of AI. We cover the latest Google Core Updates, the rise of generative engine optimization (GEO), and how AI search tools like ChatGPT, Claude, and AI Overviews are changing the way websites earn visibility. Lily shares ins